Buy a Business/Mother and Baby eCommerce
Mother and Baby on Floor

Mother and Baby eCommerce


Executive Summary


On offer is a fast-growing e-commerce drop shipping business in the ‘Mother and Baby’ niche. Launched in 2017, the store is hosted and operated with Shopify with a customer base of over 17,000 loyal customers and growing.

Since launching, the business has generated over $300,000 in sales with a net profit margin of c. 52%
andan average gross revenue of $19,757 in 2019 (to date).


The sellers unique marketing strategy of SEO, Google AdWords and an active Facebook community of 100,000 followers has been the key ingredient to the store’s popularity and growth without the need to rely on Facebook advertising campaigns to acquire new customers. 


With the business on target to generate revenues of more than $120,000 from September to December 2019, there’s an opportunity for you to get a return on your investment in less than a year.


The business is currently managed by the owner with the assistance of two Virtual Assistants (VA’s). The owner manages the marketing (SEO, Google AdWords & Facebook Group) whilst the VA’s take care of the order fulfilment & customer service queries.


How does the business generate its revenue?


The business derives 100% of its revenue through its website/Shopify store by selling products for mother’s, babies and families via the stores Facebook community, SEO and Google Shopping. 


Why should you buy this business?


Although the business is just a little over 2 years old, it has experienced a tremendous growth since its initial launch in 2017. The growth has been achieved organically without the use of Facebook or Instagram marketing campaigns. 


However, as an added bonus, you could incorporate Facebook and Instagram marketing campaigns to attract and acquire more customers to the store to double or even triple revenues.


This is a much stronger business than most E-commerce stores because it has social proof, a solid SEO optimised store, and has only just scraped the surface leveraging only 20 to 25 % of its potential.






  • High Barrier of Entry to Market

  • High-Profit Margins

  • Large Customer Database

  • Passive Revenue

  • Scalable Business Model


Opportunities for a new owner


  • Launch New Products

  • Increase Basket Size Per Customer

  • Expand into New Markets

  • Develop branded products






  • Customer support – The majority of customer queries are focused around shipping details, delivery time and refund requests (only 0.7% of the queries received are related to refunds).

    At present, products are supplied by 3 major suppliers based in China who fulfil and 
    drop-ship orders directly to customers (European customers receive their goods within 8 days and US customers receive their items within 10-12 days).

  • Launching New Products - Sourcing new products and suppliers. 


  • General Administration – Overseeing all aspects of the day to day operations and ensuring that everything is running smoothly.


Marketing and Business Development


  • Facebook Community & Instagram Management – Creating and posting content to the businesses Facebook group of over 96,000 followers and Instagram page with 25,000+ followers as well as engaging with both communities (acknowledging comments and responding to enquiries).  


  • Google AdWords – Over 1,600 keywords ranked on Google.


  • SEO – Creating content and blog posts 


How can the future owner improve this business?


Translate to multiple languages– The Mother and Baby niche is one of the most popular niches in the world with little competition due to the high barrier of entry into this space. As such, translating the site into English and other languages will help increase the brand's global appeal.


Implement Facebook and Instagram Ads– Launching Facebook and Instagram ad campaigns alongside the current marketing strategy of SEO and Google Shopping/AdWords would help the business reach its full potential and increase revenues.


Influencer Marketing– Working with influencers in the Mother and Baby niche (eg. Bloggers, Youtubers and Instagram Influencers) is another great avenue to acquire new customers and add an additional revenue stream for the business.

Email marketing– Offering special promotions and discounts through email marketing to leverage and optimize the store's current client base will generate steady sales and entice previous visitors to return to the store resulting in an increase to the return customer rate.


Broker's Notes


This business would be a great fit for an experienced investor searching for a unique opportunity to add to their portfolio. The business has a steady flow of organic traffic that is scalable and offers the flexibility of active or passive management. 


The current marketing strategy could easily be taken on by the new owner with little prior experience or be outsourced to an SEO and digital marketing consultant.


The sale of this business will include a minimum of 30 days of post-sale support and training (if required).




  • Brand assets

  • Custom Technology

  • Contracts (written or verbal) with customers and suppliers

  • Customer databases

  • Domains

  • Hosting accounts

  • Marketing materials and collateral

  • Policy and Process documents

  • Relevant email accounts

  • Social media accounts

    • Facebook: 96K+ followers

    • Instagram: 25K+ followers

  • Vendor contacts

  • Website files, source code and content

  • e-Commerce platform accounts